Breast Milk “flavored” Ice Cream Popup, 2025

Client: Frida | Agency: Kindred.fyi

Role: Senior Producer, Freelance

We transformed OddFellows’ Dumbo location into a Frida Baby breast milk ice cream shop as part of a bold, tongue-in-cheek marketing stunt. Designed to be both fun and highly shareable, the rebrand leaned into playful, photo-worthy moments to spark conversation and drive buzz. Our team led creative concepting and executed a full visual takeover.