Resume
Belle Velez
• New York Metropolitan Area • belle@bellevelez.productions •She / Her • Linkedin
Dynamic Experiential Producer with a proven track record in executing high-impact events. Skilled in creative direction, logistical execution, client relations, and vendor management, delivering seamless and memorable experiences. Passionate about pushing creative boundaries.
Experiential Producer, Belle Velez Productions | Jan 2021 - Present
Lead experiential and live events from concept to execution—handling creative direction, logistics, vendor coordination, and budgets. Delivered branded pop-ups, guerrilla marketing, and product launches for entertainment, lifestyle, and luxury clients.
Notable Projects:
Luxury Beauty Popup, Another A Story (2025)
Immersive Delivery, iHEARTCOMIX (2025)
Icons, Airbnb (2024)
Bargain Bodega, CJ Hendry (2024)
Movie Premiere, NVE (2022)
Private Conference, White Label (2021)
Experiential Project Manager & Producer, produceXM | Mar 2024 - Mar 2025
Led event concept development, production, and team management with hands-on involvement in fabrication and build. Managed client communications, budgets, invoicing, presentations, and post-event logistics for B2B and B2C activations.
Notable Projects:
Icons, Airbnb ( 2024)
International Conference (2024)
Event Manager (Sales & Service), Freehand Hotels | Aug 2022 - Mar 2024
Managed full-cycle event sales and execution, led brand activations and liquor promotions, and developed marketing strategies. Handled large-scale budgets and drove top revenue, including major ticketed events.
Notable Events:
Rhythms & Soul with DJ BLVD (2024)
The Horror of Dolores Roach Premiere (2023)
Magnum P.I. La Mariana Popup (2023)
Hospitality & Event Leadership, Various Companies | Sep 2015 - Dec 2022
Advanced from host to leadership in fine dining, nightlife, and private events, specializing in wine, spirits, catering, and event planning—including brand pop-ups, luxury dinners, weddings, and other large buyouts.
Notable Roles:
Assistant Event Manager – Bottino (2021-2022)
Floor Lead – Kitchen Step (2019-2021)
Core Skills:
Production – End-to-end event production, budgeting, vendor sourcing, permitting, creative development, production workbacks
Marketing & Brand Strategy – Campaign strategy, consumer journey mapping, experiential marketing, influencer partnerships, social media integration
Client Management – Client communication, cross-functional collaboration, hospitality coordination
Operations & Team Management – Logistics, scheduling, invoicing, workflow optimization, staff oversight, training, vendor coordination, on-site leadership
Tools & Software – Tripleseat, Cvent, Eventbrite, Monday.com, Any.do, Digital Binders, Slack, Excel, QuickBooks, Adobe Creative Suite, Google Workspace, & Canva
Certifications: Event Production Training Course, 2024 | Tripleseat Training, 2022 | DOH Food Handlers, 2021
Education: Union County College • Business Associate | Union County Vocational • Multimedia Design
Awards:
Icons, Airbnb x producexm
Ex Awards 2025: Best Experiential Stunt - Ex Award Winner
Bizbash 2024: Best Brand / Product Launch, Best Overall Brand Activation & Best Pop-Up Experience